Overview
Paloosh is a purpose-driven real estate brand focused on building communities, not just spaces. As a new venture, they needed a distinctive identity that reflects their mission: enriching lives, enhancing neighbourhoods, and delivering long-term value.
Paloosh is a purpose-driven real estate brand focused on building communities, not just spaces. As a new venture, they needed a distinctive identity that reflects their mission: enriching lives, enhancing neighbourhoods, and delivering long-term value.
Challenge
With no prior visual direction, our task was to align with the vision of key stakeholders and translate their values into a cohesive brand identity that balances professionalism with approachability.
With no prior visual direction, our task was to align with the vision of key stakeholders and translate their values into a cohesive brand identity that balances professionalism with approachability.
Process
We began with stakeholder interviews to understand their mission, audience, tone, and goals. Using these insights, we developed a moodboard to set the visual tone, followed by logo concepts, colour palette, typography, and a full brand system.
We began with stakeholder interviews to understand their mission, audience, tone, and goals. Using these insights, we developed a moodboard to set the visual tone, followed by logo concepts, colour palette, typography, and a full brand system.
Core Brand Elements
Vision: Building better lives, communities, and stories
Tone: Human, elegant, confident, and fun
Values: People-first, integrity, growth mindset, faith in action
