Lifescan is the parent company of OneTouch, a produce-based brand that supports diabetes patients in monitoring their blood sugar levels, helping them stay ahead and achieve their health goals. Their primary objective was to build a social media presence that resonates with their target audience: adults aged 40+. The designs needs to showcase - spirited, dynamic, and intuitive.
Working closely with my team, we developed a moodboard that aligned with the stakeholders’ messaging vision.
From there, we created a flexible design template library on Canva that could consistently communicate their brand values. The visuals focused on promoting healthy habits, daily routines, and relatable, human-centric content, bridging the gap between health awareness and everyday life in an inspiring, approachable way for Facebook & Instagram.
STATIC DESIGNS
MOTION GRAPHIC DESIGNS
