Objective
The goal of the APEXX website project was to create a platform that clearly communicates the company’s product offerings, partnerships, and vision, while making it intuitive for users to explore and easy for internal teams to update.
Process
Understanding & Research
I started by meeting with stakeholders to understand APEXX’s goals, audience, and expectations. From there, I carried out competitor research and created mood boards to set the creative direction.
I started by meeting with stakeholders to understand APEXX’s goals, audience, and expectations. From there, I carried out competitor research and created mood boards to set the creative direction.
Design & Collaboration
Using Figma, I built wireframes and mockups for each page. Every web page was tailored to a specific need, working with the partnership team on their section, the product team on SaaS platform features, the marketing team for overall content, and the people team for careers page.
Using Figma, I built wireframes and mockups for each page. Every web page was tailored to a specific need, working with the partnership team on their section, the product team on SaaS platform features, the marketing team for overall content, and the people team for careers page.
Development & Execution
Once the designs were approved, I managed a small team of two developers to bring the site to life. This meant daily communication, aligning them with my design vision, and ensuring the final product stayed true to what we had planned.
Once the designs were approved, I managed a small team of two developers to bring the site to life. This meant daily communication, aligning them with my design vision, and ensuring the final product stayed true to what we had planned.
My Role
I led the entire design process, from strategy and wireframing to high-fidelity mockups and development management. While I had ownership of the creative direction, I also collaborated closely with various teams to ensure the website accurately represented APEXX brand
APEXX Homepage Design
APEXX Channel Partnerships Page Design
BNPL Webpage Design
Learnings
1. The value of cross-team collaboration, working with multiple departments, taught me how to balance different perspectives while staying true to a unified vision.
2. The importance of clear communication with developers, translating creative ideas into technical execution, required patience and precision.
3. The confidence placed in me by the founders allowed space for bold creative decisions, a freedom that led to a stronger, more authentic outcome
Please have a look at the complete website: www.apexx.global
